Digi Pack:Pixie Lott 'Turn it up Louder' and Beyonce '4'

Pixie Lott’s follow up to her debut album Turn it Up, was her reloaded album Turn It Up Louder. The iconography on the front seems simple but conflicting. The typography is pink, therefore giving a feminine air of innocence, while Pixie is shown holding onto a chain/necklace.

Her hair is dishevelled, but the chain that she is holding and her eye make-up suggests that she is deliberately rebelling against something, as opposed to being the ‘odd one out’.
This is an example of Dyer's Star Theory. Dyer states that a a star is constructed to meet the audience's demands.Pixie's target audience being primarily teenage girls, would mean that her image has to be something that they can identify with. Conforming to the stereotypes of teens being rebellious, the star is also potrayed in this light, creating the gratification of belonging.

The back page of the digi pack is in colour and is studio shot. Her dress suggests that she is outgoing young person, which immediately creates identification between her and her target audience. Every star has an ideaology according to Dyer, and in this case it centers on being young and free. This theme is carried on in her recent album 'Young Foolish Happy'.

The inner page shows her resting on a disco ball wearing school-girl styled knee high tights. This may again be an attempt to strike up identification between Pixie and her target audience. The disco ball also conforms to the conventions of the genre as people generally relate Pop music with a deliberately formatted image, where the singer is using direct address in the picture, giving the audience the feeling that they are connecting with her. This also conforms to the male gaze in some ways as she is minimally dressed and preened for male onlooker’s satisfaction.

Byonce's digi pack for her most recent album '4' also has elements of the Male Gaze. The front of the album shows Beyonce's star ideaology  as 'girl power' as her album features songs such as 'Run the World' and 'The best you Had'.
She has pulled herself upto her full height and is in effect looking down at her audience, encouraging her audience to be independent and confident as she is.
The inside pictures also show her scantily dressed, which is part of Dyer's 'star construction' as this is one of her signature 'moves', suggesting that she is confident and secure in herself.
This also fulfills the gratification of esteem and aspiration as her younger target audience may aspire to be as succesful as her.